ABOUT KARAMEL LONDON

Karamel London CEO and Founder, Lady Wesa Cruz Lima Guimaraes Taking the Beauty Industry by Storm

CEO creates breakthrough startup at the height of the COVID-19 Pandemic

London, England, May 9, 2021- The makeup and skincare industry are multibillion-dollar ones that have continued to see expansion with new brands coming on stream daily. Armed with her love for makeup and fashion, Lady Wesa Cruz Lima Guimaraes is hoping to have her share of the industry with Karamel London. The 44-year-old Angolan/Portuguese is redefining determination and passion as she makes strides with her start-up company.

The company, which was founded in 2020 during the height of the pandemic, was formed from a decision to go all-in on her passion. After moving to the United Kingdom at the age of 24, Lady Wesa worked as a cleaner for several years before eventually pursuing her passion in event planning. However, with a global pandemic causing worldwide lockdowns, events took a back seat, and Lady Wesa quickly lost her source of income. 

“Due to COVID, I lost my job as an event organizer. I decided that now is the time to do something different. So, I created Karamel London. We launched in November 2020 as a one women company. I did it all alone in the beginning until my friend, Amy, joined me as my makeup artist. I am now waiting for that breakthrough,” shared Lady Wesa. 

Lady Wesa describes herself as an international fashionista with a passion for apparel, accessories, makeup, and skincare. “I love and thrive off the challenge of assembling the perfect outfit. For a long time, there weren’t many choices of clothing for my body type and a lack of products for my skin type.”

Her love for creative dressing and beauty products sparked this idea which led to the establishment of Karamel London. 

Through Karamel London, Lady Wesa wishes to take her love for fashion, makeup, and accessories one step further by offering a curation of her favourite items. The first will be a range of organic beauty products and cosmetics for dark skin and eyelashes, hair extensions and more. Although the company is now focusing on a makeup range for dark skin, as time goes on, they will expand with a broader range of exceptional products for all.

Lady Wesa is a Nubian Matriarch who wishes to produce products for all her queen sisters. Her line of products is primarily vegan and cruelty-free. 

If you require further information about Lady Wesa and Karamel London, you may use the contact information below.

Media Contact
Company Name: Karamel London
Contact Person: Lady Wesa Cruz Lima Guimaraes
Email: Karamelondon@gmail.com
Phone: +44 (0)7854763472
Twitter: @KarameLondon
Instagram: @KarameLondon

MEET OUR FOUNDER

LADY WESA

Greetings, my name is Lady Wesa. I am an Angolan born woman, raised in Portugal now living between the UK, the Netherlands and Dubai.

I truly do consider myself a citizen of the world but in my heart; I will always consider myself African.

“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”

As a mature and proud woman now in her 40s, I am also an international fashionista with a passion for apparel, accessories, makeup and skincare. I love and thrive off the challenge of assembling the perfect outfit because, for a long time, there was a lack of choice in clothing for my curvaceous body type. AND my skin type.

Eventually, my love for creative dressing and beauty products sparked an idea which led me to establish my latest venture, Karamel London. 

People enjoy my eclectic style and love when I share my outfits of the day, my travels, my culinary experiences and of course, my beauty routine and tips.

Through Karamel London, I want to take this all one step further by offering a curation of my favourite items. My first range will be organic beauty products and makeup for dark skin along with eyelashes, hair extensions and more. For now, although we are focussing on a makeup range for dark skin, as time goes on, we will expand with a broader range of exceptional products for all.

HEAD MUA

AMY
I am 34 years old  – I was born in Brazil and I came to Spain at the age of 20.

I am a professional makeup artist, I studied aesthetics and makeup in Madrid. Makeup was not in my plans, I still remember my black pencil for eyebrows, lips and eyes! Even so, I was splendidly made up. At the age of 23 after taking a course in aesthetics I had the opportunity to take a course in social makeup.

I was passionate about transforming people and making them more beautiful since then I haven’t stopped working for makeup prestigious companies and my last stop was to venture into Sephora Madrid. My style is easy, simple, urban makeup without leaving elegance behind.

BECOME AN AMBASSADOR

BECOME AN AFFILIATE

Come and try our products

Unit 8 @ Boxpark Shoreditch
2—10 Bethnal Green Road,
London E1 6GY

PHONE

+44 (0)7854763472

SOCIAL

Instagram @Karamelondon
Twitter @Karamelondon
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